Mindset, Pricing, Acquisition, Conversion, Delivery, and Compounding, plus 8 advanced bonus lectures. Every lecture ships with a video, a reading book, slide deck, and a fill-in Vault workbook. You do not consume all of it. You install the 4-6 lectures that fit your audience and stage, then re-diagnose every 90 days.
Mindset is the founder substrate, not a lever. Pricing decides unit economics. Acquisition produces pipeline. Conversion turns pipeline into clients. Delivery turns clients into long-term partners. Compounding turns the business into an asset. Each lever enables the next: skip a layer and the system breaks. Bonus lectures advance specific maturity decisions once the 5 levers are operating.
| Module | Role | Books |
|---|---|---|
| Mindset (00) | Substrate · runs across all | 12 |
| Pricing (Lever 1) | Unit economics | 20 |
| Acquisition (Lever 2) | Pipeline | 27 |
| Conversion (Lever 3) | Pipeline → clients | 18 |
| Delivery (Lever 4) | Clients → partners | 15 |
| Compounding (Lever 5) | Business → asset | 15 |
| Bonus (supplementary) | Advanced maturity topics | 8 |
| Total | 115 books |
Use the right one for the right task. The recommended weekly rhythm: watch the video Monday, read the book mid-week, do the Vault workbook Wednesday to Friday, reference the slides on the weekend if presenting. Roughly 4-6 hours per week if executing actively.
115+ reading books across the 6 modules and the bonus track. Browse the full catalog or jump to your pathway below.
| M1 | The Operator Mind · who you are determines what you build |
| M2 | The Two Minds · conscious vs subconscious operating patterns |
| M3 | The Self Image · how you see yourself determines what you can build |
| M4 | Identity-Based Change · changing identity to change outcomes |
| M5 | Beliefs as the Operating System · the deepest layer |
| M6 | Imagination and Assumption · how outcomes get pre-created |
| M7 | Feeling is the Secret · emotional state and outcome correlation |
| M8 | Mental Diet · what you consume determines what you produce |
| M9 | The Resistance · the internal force that blocks execution |
| M10 | Inspired vs Forced Action · two different work modes |
| M11 | Persistence, Decision, Discipline · the operator trio |
| M12 | The Daily Operating System · integrating mindset with execution |
| P1 | The 7 Numbers of Pricing · foundational pricing metrics |
| P2 | AOV vs ACV · average order value vs annual contract value |
| P3 | Gross vs Real Margin · what most founders miscalculate |
| P4 | Reported CAC vs Honest CAC · the inflation trap |
| P5 | LTV Three Ways · cohort, historical, predicted methods |
| P6 | Payback Period · the speed of capital recovery |
| P7 | LTV:CAC Health Table · the unit economics dashboard |
| P8 | The 4 Pricing Models · hourly, fixed, retainer, value-based |
| P9 | Performance Pricing · outcomes-based fee structures |
| P10 | Hybrid Pricing · combining models in one engagement |
| P11 | Value-Based Pricing · the highest-margin model |
| P12 | Subscription Pricing · turning services into asset businesses |
| P13 | Equity and Royalty Models · revenue-share and equity-for-services |
| P14 | Annual vs Monthly Billing · the cash-flow and retention math |
| P15 | 3-Tier Pricing Architecture · the structure that lets prospects self-segment |
| P16 | The Ladder Offer · entry to high-end progression |
| P17 | Grand Slam Offer · the irresistible-offer framework |
| P18 | Productisation · packaging services into defined products |
| P19 | Discounting · when valid, when destructive |
| P20 | The Pricing Pitch · the 90-second moment that determines everything |
| A1 | The Two Jobs of Every Ad · attention and conversion |
| A2 | Meta Ads · the 90-day setup |
| A3 | Meta Ad Account Architecture · campaigns, ad sets, ads |
| A4 | Meta Creative Strategy · what actually works |
| A5 | Meta Audience Strategy · interest, lookalike, custom |
| A6 | Meta Optimisation · the 72-hour optimisation cycle |
| A7 | Meta Scaling · from ₹50K to ₹5L/month |
| A8 | Google Ads · the 90-day setup |
| A9 | Google Search Campaigns · keyword research and structure |
| A10 | Google Display and YouTube · audience-based reach |
| A11 | Google Performance Max · automated campaigns |
| A12 | Google Ads Scaling · the path to ₹3L+/month |
| A13 | SEO Foundation · technical and on-page |
| A14 | SEO Content Strategy · what to write and why |
| A15 | Local SEO · ranking in your geography |
| A16 | SEO and GMB Local · Google Business Profile strategy |
| A17 | Organic LinkedIn Strategy · the B2B service default |
| A18 | Podcast as Acquisition · how shows become pipeline |
| A19 | Direct-to-Sales-Call Funnel · short-cycle conversion |
| A20 | VSL Funnel Structure · video sales letter mechanics |
| A21 | Live Webinar Funnel · multi-touch warming |
| A22 | Evergreen Webinar Funnel · automated demand |
| A23 | Lead Magnet + Email + Booking Funnel · the long-arc capture |
| A24 | Tripwire High-Ticket Funnel · low-ticket to high-ticket bridge |
| A25 | Application Funnel for Premium · qualification at scale |
| A26 | Instagram DM Funnel · modern direct conversion |
| A27 | Long-Form Sales Page · the conversion asset |
| C1 | The 5 Stages of a High-Value Sale · the master framework |
| C2 | Qualify · the disqualification filter |
| C3 | Diagnose · the 12-question diagnostic bank |
| C4 | Prescribe · the trial close |
| C5 | Propose · offer not summary |
| C6 | Close · the 4-step close |
| C7 | Silence · the 7-second discipline |
| C8 | 1-Call vs 2-Call vs Multi-Touch · choosing the right cycle |
| C9 | Founder-Led vs Closer-Led · when to transition |
| C10 | Async Sales · Loom + WhatsApp |
| C11 | Email + WhatsApp Nurture · 90-day cadence |
| C12 | Top 15 Objections · structured handling |
| C13 | Price Objection · the 5 types and responses |
| C14 | Decision-Maker Objection · multi-stakeholder deals |
| C15 | Let Me Think About It · pattern-break and recovery |
| C16 | Reading Body Language · video, voice, in-person |
| C17 | Closer Hiring · the 5-stage process |
| C18 | Call Scoring Rubric · the 12-dimension framework |
| D1 | The First 30 Days · onboarding mechanics |
| D2 | Client Communication Cadence · weekly, monthly, quarterly rhythm |
| D3 | Scope Management · preventing creep without losing relationships |
| D4 | Reporting Systems · the 1-page exec view + operating view |
| D5 | Quarterly Business Review · the 90-minute meeting that compounds |
| D6 | Project Management Systems · PM tool, sprints, capacity |
| D7 | Team Roles in Delivery · Account Lead, Specialist, Coordinator |
| D8 | Quality Control Systems · the 3-layer QC + rubric |
| D9 | Client Difficult Conversations · the 6-step structure |
| D10 | Renewal Mechanics · the 90-day runway |
| D11 | Referral Engine · the 4 moments + the ask script |
| D12 | Case Study Building · the 5-section structure |
| D13 | Off-Boarding and Exit Mechanics · 30-60 day transition |
| D14 | Delivery Cost Math · 3 cost layers per engagement |
| D15 | The Delivery Operating System · all 14 levers integrated |
| CO1 | The Compounding Engine · the 5 sources and the flywheel |
| CO2 | Authority Content Strategy · the 4 content types |
| CO3 | The Founder Personal Brand · positioning, voice, signature topics |
| CO4 | Podcast as Content Engine · 100 episodes, network plus authority |
| CO5 | YouTube for Service Businesses · when it works |
| CO6 | Newsletter and Long-Form Writing · the only owned channel |
| CO7 | Building a Network of Founders · 90-day sprint |
| CO8 | Strategic Partnerships · 3-5 partners producing 30% of pipeline |
| CO9 | Speaking and PR · the conference ladder |
| CO10 | Productising IP · frameworks, courses, group programs, software |
| CO11 | Community Building · paid, free, hybrid |
| CO12 | Cohort and Group Programs · the 4-cohort iteration cycle |
| CO13 | Books and Authority Assets · the 20-year asset |
| CO14 | Brand and Positioning Compound · the 5-year moat |
| CO15 | The Compounding Operating System · all 14 levers integrated |
| B1 | The FMS Synthesis · the entire program in one integrated frame |
| B2 | Exit Planning for Service Businesses · the 24-month prep |
| B3 | Multi-Founder vs Solo · partnership structures and the 4-test |
| B4 | International Expansion · 3 models, 24-month rollout |
| B5 | Hiring Your First Senior Team · the 4 senior roles |
| B6 | Crisis Playbook · 72-hour response and resilience |
| B7 | The 10-Year Founder Journey · identity arc across the decade |
| B8 | The Final Synthesis · what to do Monday morning |
You do not need everything. Identify your audience and your stage, then execute the 4-6 priority lectures for the next 90 days. Re-diagnose and pick the next set. Each stage lists the exact lectures, the goal, and the time horizon to the next stage.
The tactical entry point. No structured plan required. Find the problem hurting your business today and jump straight to the lectures that address it across every module.
| If you have this problem | Read these |
|---|---|
| I do not know my numbers | P1, P3, P5, P7 |
| My margins feel thin / I cannot tell | P3, P4, D14 |
| My CAC seems too high | P4, P7, CO7, CO8, D11 |
| My LTV math feels wrong | P2, P5, P6 |
| I am unprofitable but do not know why | P3, P4, D14, P7 |
| If you have this problem | Read these |
|---|---|
| I am underpricing my services | P8, P11, P15, P17, P20 |
| Clients keep negotiating me down | P19, P20, C13 |
| My single price loses too many prospects | P15, P16, P17 |
| I cannot raise prices on existing clients | D9, P18, D5 |
| My pricing model does not match my service | P8, P9, P10, P11, P12, P13 |
| Subscription / retainer transition | P12, P14, P18 |
| If you have this problem | Read these |
|---|---|
| My pipeline is unpredictable | A1, A17, CO2, CO6, CO7 |
| Cold outreach is dying | A17, A18, CO2, CO4, CO6, CO7 |
| Meta Ads not working | A1-A7 |
| Google Ads not working | A8-A12 |
| SEO traffic is not converting | A13, A14, A15, A16, A27 |
| LinkedIn is not producing leads | A17, CO3, CO6 |
| I need a funnel for premium offers | A20, A21, A22, A25, A27 |
| I have no organic content engine | CO1, CO2, CO3, CO4, CO5, CO6 |
| If you have this problem | Read these |
|---|---|
| My close rate is below 30% | C1, C6, C7, C18 |
| Prospects keep saying 'let me think' | C15, C7, C6 |
| I lose deals on price | C13, P19, P20 |
| Decision-maker disappears mid-deal | C14, C2, C8 |
| My sales cycle is too long | C8, C9, C10, C11 |
| I am the bottleneck in sales | C9, C17, CO3 |
| I never ask for the close | C6, C7, C18 |
| I need to hire closers | C9, C17, C18 |
| If you have this problem | Read these |
|---|---|
| Clients keep churning | D1, D2, D4, D5, D10 |
| My onboarding is chaotic | D1, D2, D6 |
| Scope creep is killing margin | D3, D14, D9 |
| I drop balls on client work | D6, D7, D8 |
| QBRs do not drive renewals | D5, D10, D12 |
| Quality is slipping as team grows | D7, D8, B5 |
| I cannot get clients to renew | D10, D5, D2 |
| I do not get enough referrals | D11, D12, CO7 |
| If you have this problem | Read these |
|---|---|
| I am working 65+ hours/week | M3, M9, D7, B5 |
| I am the single point of failure | D7, B5, B6 |
| My team makes bad decisions | D7, D8, M11 |
| I cannot find good senior hires | B5, C17 |
Some lectures are universal. Every service founder benefits from these no matter their audience type or stage.
| P1 | The 7 Numbers of Pricing | Pricing math fundamentals |
| P3 | Gross vs Real Margin | The number most founders miscalculate |
| P5 | LTV Three Ways | Stops the predicted-LTV trap |
| C1 | The 5 Stages of a High-Value Sale | The sales mental model |
| C6 | Close · The 4-Step Close | The conversation that earns money |
| C7 | Silence · The 7-Second Discipline | The single highest-leverage sales skill |
| D1 | The First 30 Days | Determines the next 30 months of every client |
| D2 | Communication Cadence | Friday updates work for everyone |
| D5 | Quarterly Business Review | The highest-stakes meeting in delivery |
| D9 | Difficult Conversations | What you avoid kills the business |
| D11 | Referral Engine | Free CAC for every audience |
| B1 | The FMS Synthesis | Diagnostic for which layer to focus on |
| B8 | The Final Synthesis | The execution discipline |
Any audience, Stage 1-2. Twelve weeks to install the universal core.
From Stage 3 onward, run the FMS diagnostic (B1) every quarter: score the 6 layers, pick 3-4 lectures from the weakest layer for the next 90 days, block weekly compounding time, then re-score and move to the next bottleneck.
Pick your pathway. Execute 4-6 lectures per quarter. Re-diagnose at day 90. The Founder Multiplier System is how it gets installed in your business. Apply free to work with us.
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