Adhyayan sub-brand
Adhyayan (अध्ययन) · Consulting · 3 months · ₹75,000

Welcome to Adhyayan. अध्ययन — Sanskrit for "deep, focused study" The 90-day program where founders rebuild the business, one Operating System at a time.

A 12-week curriculum. Each week installs one Operating System into your business end-to-end through multiple deep-dive lectures, frameworks, and templates. 4 domain expert sessions on demand. 6 live fortnightly group sessions with rotating experts. Full framework vault.

Limited cohort intake ₹999 adjustable against fee For founders at ₹1L+/mo
60+
Lectures Across 12 Weeks
4+6
Expert Sessions
10
Books Included
100+
Frameworks In Vault
The Adhyayan Welcome Kit
The Adhyayan Welcome Kit

Day one, you receive the physical kit.

Hardcover Adhyayan notebook with the embossed ampersand. The Operating Systems books bundle. The brass pen. The black-and-yellow bookmark. The enamel monogram pin. Shipped to your door before the cohort begins. The boring ritual of unboxing is the first installation of belonging.

Why Most Founders Stay Stuck

You do not need more information. You need someone in the trenches with you.

There are a thousand free YouTube videos. A million blog posts. Twelve courses you already bought. None of them helped because none of them sat across from you and said "this week, do this. Next week, do that."

You know what to do but cannot prioritise

Five things on the list. Twenty more in your head. You start with the wrong one. Burn a month. Repeat.

You second-guess every decision

Hire or wait. Drop a price or hold. Run ads or grow organic. Every fork in the road costs days. Sometimes weeks.

You have no one to talk to

Your spouse does not get it. Your team cannot challenge you. Your friends are still in jobs. You are alone with hard calls.

What You Get

What is inside Adhyayan. Not a course. Not a one-off call.

A 12-week curriculum covering all 10 Operating Systems plus 2 bonus weeks. Each week is a multi-lecture deep dive that installs one OS end-to-end. 4 domain expert sessions on demand. 6 live fortnightly group sessions with rotating experts. Full framework vault.

1

12-week curriculum (60+ lectures)

One Operating System per week, installed end-to-end through multiple high-production lectures (4 to 6 per week). Each week takes you from principle → system → templates → implementation walkthrough → in-the-trenches breakdown. All pre-recorded so you watch on your schedule and replay any chapter.

2

Domain experts on call

Need depth on Meta Ads, Google Ads, hiring, finance, or sales? Book a 30-min slot with the relevant Harshh & Co. domain expert. Up to 4 expert sessions across 90 days.

3

Live fortnightly expert sessions

One live 60-min group session every fortnight (6 across 90 days) with a rotating Harshh & Co. domain expert. One fortnight on Meta Ads, the next on funnels, then sales SOPs, finance, hiring, and ops. You watch live, ask questions, get the recording.

4

Full framework vault

Every framework, swipe file, SOP, dashboard, hire profile, sales script, and ad template we use. Updated quarterly. Yours for the duration of the program.

5

All 10 free OS books

The full Operating Systems library is bundled in (free everywhere on the site, included in your Adhyayan dashboard for convenience).

6

No live implementation calls (upgrade to Mantrana)

The 12 live implementation discussion calls with Harshh — where you bring your real bottleneck and we work through it on camera — are exclusive to Mantrana. Adhyayan is recorded lectures + expert sessions on demand.

7

No retreat, no success consultant, no community (upgrade to Mantrana)

The founder retreat invitation, the dedicated success consultant, and the Mantrana community are not part of Adhyayan. All three are included in Mantrana (₹1.75L).

The Curriculum

12 weeks. 4 clean phases. Your business, rebuilt one OS at a time.

A bird's-eye view of Adhyayan. Each week installs one Operating System through multiple lectures. You watch on your schedule. Phases are sequenced so the front of the funnel is fixed before the back, and the business is structured before it is scaled.

1 Phase 01 — Foundation

Set the brand, voice, and content engine.

Weeks 01 to 03

  • W 01
    Brand & Positioning OS
    Founder narrative, niche, market position, voice.
  • W 02
    Copywriting OS
    PAS, AIDA, hooks, CTAs. The language of revenue.
  • W 03
    Visual Content OS
    Brand kit, carousels, posters, thumbnails.
2 Phase 02 — Distribution

Build organic and paid pipelines that compound.

Weeks 04 to 06

  • W 04
    Instagram Growth OS
    2026 algorithm, hooks, save-rate, cadence.
  • W 05
    Advertising OS
    Meta and Google paid acquisition end-to-end.
  • W 06
    YouTube Growth OS
    Long-form authority. Title, thumbnail, retention.
3 Phase 03 — Convert & Deliver

Turn pipeline into paying clients you keep.

Weeks 07 to 08

  • W 07
    Sales OS
    Discovery calls, objections, proposals, the consultative close.
  • W 08
    Delivery OS
    Onboarding, reporting, account management, success.
4 Phase 04 — Scale

Make it run without you. Plan the next year.

Weeks 09 to 12

  • W 09
    Operations OS
    SOPs, performance tracking, weekly reviews.
  • W 10
    Finance OS
    Pricing, profitability, cash flow, dashboards.
  • W 11
    Hiring & Team (Bonus)
    Role design, interview SOPs, compensation.
  • W 12
    Year 2 Roadmap (Bonus)
    Stack what you built. Pick the next 12-month bet.
Built For Agency Owners, Coaches, and Consultants

Every kind of agency, coaching, and consulting business we work with.

If you run an agency, coach clients, or consult for ₹1 lakh+ a month, you are in the room.

Honest Filter

Who this is for. Who it is not.

This is for you if

  • You are doing Rs 1 lakh a month or more in revenue
  • You sell services, consulting, coaching, or own an agency or clinic
  • You are the founder. The buck stops with you.
  • You can carve out 2 hours a week (1 call + 1 hour of execution)
  • You will actually do the work between calls
  • You want a real coach, not a cheerleader

This is not for you if

  • You are below Rs 1 lakh a month (read the free books first)
  • You sell physical products or e-commerce
  • You want done-for-you marketing (look at our DFY plan instead)
  • You expect Harshh to do the work for you
  • You are not coachable or you argue with every framework
  • You think Rs 75,000 for 3 months is expensive (it is not, for what you get)
How It Works

From paid strategy call to your first win.

Three steps. No discovery-call dance. No free pitch theatre. You pay ₹999, you get a real call, you decide.

1

Pay ₹999. Book your slot.

Click the strategy call button. Pay ₹999 via Razorpay. A calendar link arrives in your inbox within 5 minutes. Pick the slot that works.

2

30-min strategy call

A real 30-minute call with our team on Google Meet. We diagnose your real bottleneck. We tell you the right path. You leave with a written summary in your inbox within 48 hours.

3

Enrol → ₹999 credited against your Adhyayan fee

If Adhyayan is right for you, enrol within 30 days and the entire ₹999 is credited against your program fee. If not, walk away with a clear plan you can run yourself. Either way, you win.

Compare

How does Consulting compare?

What you get Free Books Community
(₹2,500/mo)
Adhyayan
(₹75k / 3mo)
Mantrana
(₹1.75L / 3mo)
DFY
(₹1L/mo)
10 OS Books
Frameworks Library
Group Coaching Calls
12-Week Curriculum (60+ lectures)
Live Implementation Calls with Harshh12
Success Consultant
On-Demand Expert Sessions46
Live Fortnightly Expert Sessions66
WhatsApp Access (via success consultant)
Founder Retreat Invitation
We Run Your Marketing
Real Results

From founders who took the call.

₹3L → ₹18L / month

"I was burning out doing Rs 3 lakh a month. Three months with Harshh and I cracked Rs 18 lakh. The hand-holding is the part nobody else gives you. Every Monday I knew exactly what to do that week."

Rohan Iyer
Founder, Coaching Business · Chennai
First hire by week 6

"I had been trying to hire my first team member for a year. Harshh helped me write the role, source candidates, run the interviews. We hired in 6 weeks. Day one of month four I was no longer the bottleneck."

Riya Mehta
Solo Consultant · Ahmedabad
Margin: 24% → 41%

"We had revenue but no profit. Harshh restructured our delivery, our pricing, and our team in 90 days. Same revenue. Almost double the take-home. That is the real magic."

Aditya Verma
Founder, Consulting Firm · Mumbai
The Price

Adhyayan is ₹75,000 for 3 months. That is ₹25,000 a month.

For a 12-week curriculum (60+ lectures, multi-lecture per week, end-to-end OS install), 4 on-demand expert sessions, 6 live fortnightly group sessions with rotating experts, and the full framework vault. Same kind of structured program runs ₹2 lakh+ at most founder coaches in India.

All fees non-refundable once the program begins. The ₹999 strategy call is your low-risk way to test the fit before you commit.

FAQ

Common questions.

What if I am doing less than Rs 1 lakh a month?
Save your money. Below Rs 1 lakh, your problem is offer and lead gen, not scaling. Read the 10 free books, try the community for Rs 2,500 a month, and apply when you cross Rs 1 lakh.
Are the lectures live or recorded?
All 12 curriculum lectures are pre-recorded by Harshh. You watch on your own schedule, replay any chapter, and follow at your own pace. Live implementation discussion calls with Harshh are exclusive to Consulting Plus (₹1.75L). Adhyayan is built for founders who want the full structured curriculum and expert sessions on demand.
What is the difference between the 75k and Mantrana?
Adhyayan (₹75k) = 12-week curriculum (60+ lectures, multi-lecture per week, end-to-end OS install) + 4 on-demand expert sessions + 6 live fortnightly expert sessions + full framework vault. Mantrana (₹1.75L) adds 12 LIVE implementation discussion calls with Harshh (90 min each), a dedicated success consultant for weekly 1-on-1 support, the Mantrana community, 6 on-demand expert sessions, and an invitation to the founder retreat (stay, food, and travel are payable separately).
Is the founder retreat part of Adhyayan?
No. The retreat is exclusive to Mantrana (₹1.75L). Adhyayan is the curriculum + expert sessions + framework vault. If you want a seat at the retreat, you need to be in Mantrana.
Do I get the paid community for ₹2,500/month?
No. Adhyayan does not include community access. If you want the dedicated Consulting Plus community (separate, smaller, higher-stakes than the public ₹2,500/mo one), pick Consulting Plus.
What if I miss a call?
Reschedule once per month, no questions. Beyond that, you forfeit that week. The discipline is part of the value.
Can I extend after 3 months?
Yes. Many Adhyayan founders renew for another 3 or 6 months at the same price. Some upgrade to Mantrana. We offer both options in your final week.
Why not just buy DFY instead?
DFY is for founders who do not want to learn marketing — our team runs paid ads end-to-end. Adhyayan is for founders who want to learn the systems themselves and build that knowledge inside their business. Both work. Pick what fits your goal.
Do you offer payment plans or instalments?
Not on our end. The full ₹75,000 is paid upfront before kickoff. You can use credit card EMI through your bank to spread the cost across 3, 6, 9, or 12 months — most major Indian banks support this directly on Razorpay checkout.
Book A Paid Strategy Call

A 30-min paid call. Adjustable against Adhyayan fees if you join.

We charge ₹999 for a strategy call. Why? Because the call itself is real work, not a sales pitch. We diagnose your real bottleneck, recommend the right path, and either set you up to enrol or send you off with a clear plan you can run yourself.

Why we charge ₹999 for the call

1

It filters serious founders from tire-kickers

Free calls attract everyone. ₹999 attracts founders who are actually ready to do the work and respect our team's time.

2

You get a real diagnosis, not a pitch

30 minutes on Google Meet. Your real numbers, our real recommendation. Plus a written summary in your inbox within 48 hours.

3

Fully adjustable against any program fee

If you enrol in Adhyayan, Mantrana, or Done For You within 30 days of the call, the entire ₹999 is credited back against your program fee. So the call effectively becomes free if you join.

4

Locked time, real commitment

Once paid, your slot is locked and the fee is non-refundable. Reschedule once for free with at least 6 hours' notice. The fee is what makes the call a real conversation, not a free pitch.

Pay ₹999 and book the call →

Payment via Razorpay (cards, UPI, netbanking, credit card EMI). Calendar link arrives in your inbox within 5 minutes of payment.

Need to reach us first? Email hello@harshh.co with your name, business, and the question you want to bring to the call.

Step into Adhyayan.
Start scaling this week.

Six seats per month. First come, first served. Apply in 3 minutes.

Book your paid strategy call →